33 per cent of CY22 phone sales likely to be this festive season- The New Indian Express

Express News Service

NEW DELHI: The upcoming festive season is turning out to be a boon for smartphone makers, as 33 per cent of the 2022 smartphone sales are expected to happen in this season. Consumers have shown a lukewarm response to smartphone buying so far this year due to rising inflation, but the festive season will boost the sale, say, analysts.

“Festive season gives consumers a good chance to buy at discounted prices, especially in the premium segment. We see 1 out of 3 smartphones sold in 2022, will be during the festive season and 1 of the 3 smartphones sold during the festive season will be a 5G smartphone,” said Faisal Kawoosa, founder and chief analyst at researcher TechARC.

Sharing the same view, Prabhu Ram, head – of Industry Intelligence Group, CMR, said with 5G rollouts around the corner, 5G premium smartphones and 5G value-for-money smartphones will be on top of the consumer purchase consideration list in this festival season .

As per Counterpoint Research, this festive season smartphone sales will account for nearly USD 7.7 billion, the highest ever. However, the research also estimated a 9% year-on-year decline in terms of unit sales.

In terms of the smartphone category, Prabhu Ram believes, there will be healthy sales of the value-for-money smartphones in the range of Rs 7,000 to Rs 24,999.

A report by TechArc reads nearly 38 per cent of volume sales are likely to comprise premium 5G smartphones in the Rs 25,000- Rs 50,000 price range, in the luxury segment it will be Rs 50,000 or above.


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