Automatically, position your business: Google Business Profile

Google My Business is a thing of the past. About almost.

We recently learned about the name change on Facebook, which in the future will be called Meta; Google will not expect thatwill soon (in 2022) rename its service to companies.

The old Google My Business will be called Google Business Profile.

And it won’t be a simple “change of letters”. There will be news that will affect local SEO placement.

Your business, whether self or company, should be on the new Google Business Profile.

We tell you all the details about its operation.

What is a Google Business Profile and how does it affect businesses?

It’s the space that Google reserves so that companies and autos can manage your visibility in the browser.

Pymes and autons will have at your disposal a simpler and easier to use environment. You can manage your profiles through your own browser (verifying your business profile) or on Google Maps.

Large companies will continue to enable their Google My Business panel to manage separate profiles from that tool, although the long -term goal is to migrate the management of those large companies to a new application.

How does the new Google Business Profile work?

The most important change is that the Google My Business application will disappear for small and medium businesses.

However, as happens in these cases, there will be a gradual change to allow companies and autons to adapt to the new environment.

With the disappearance of My Business the tech giant seeks to simplify the learning curve and reach a larger number of businesses.

In 2022 you will only have to verify the company profile from the searcher and/or from Google Maps.

What do you need to do if you have a profile on Google My Business?

Nada. The changes will automatically be applied to all Google My Business accounts.

But, as we mentioned, if you want to update your company information you will have to do it from your own Google search engine or from Maps.

How do you get high on your new Google business profile?

To get up to speed on the new Google Business Profile you will have three steps:

  1. Typing your company name on Google and clicking “get verification”.
  2. Accessing the Google Maps application and selecting your business.
  3. Typing “my business” on Google and clicking on the first result of the search.

To complete the verification of your company you will need to follow the steps that will provide you with Google.

This process will not vary significantly. You will receive a postcard at the business address with a verification code that you will have to enter following the indications.

How to improve the visibility of your local business?

Google recommends:

  • Keep your company profile up to date with hours and photos.
  • Add products or services, as appropriate.
  • Use Google Ads for more visibility.

The new tools for businesses that Google will implement in 2022 Iran are planned to provide a use more simply and intuitively.

Proofs. With the help of Google you can increase the numbers of your business.

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