Cabify se alía con Lola Market y entregará productos de alimentación a domicilio | Compañías

Cabify, the Spanish platform for multimobility, enters the home delivery business. The company has announced today that its users in Spain will be able to realize online shopping in supermarkets through its app, thanks to a strategic alliance with Lola Market, the specialized online shopping service that just bought Glovo, which is integrated into the platform.

The service is available in nine cities of the country: A Coruña, Alicante, Barcelona, ​​Madrid, Málaga, Murcia, Sevilla, Valencia and Zaragoza. To select the option “Super” in the lower menu of the Cabify app, users can access the Lola Market online shopping service, select the products they want from the supermarkets available in their area, enter the delivery address and pay with any of the opciones de pago digitales ya cargadas en su perfil de Cabify (credit or debit card, Paypal, Google Pay or Apple Pay).

Lola Market allows the purchase of food products in supermarkets such as Makro, Lidl, Carrefour, Mercadona, DIA, Alcampo. También en mercados tradicionales y tiendas especialidades. Una vez se realiza la compra online, and personal shopper se encarga de elegir cada uno de los productos del pedido que será entregado por un repartidor en 1 hora or en la francja horaria que el cliente prefiera.

With this new launch, Cabify continues to diversify its activity and join other startups in Europe that want to boost the business delivery de alimentación, impulsado con la pandemia. Among them, the Turkish Getir, que acaba de desembarcar en España, o Gorillas, con sede en Berlin, que también se está expandiendo por diferentes países.

Cabify has not offered data on its business forecasts for this new service, but it does say that its purpose is to launch solutions that allow reducing the volume of journeys in private cars for the city. “El comercio electrónico en España viene creciendo a un ritmo de dos digitos en los ultimos años”, señala a Reuters Lucía Chávarri, vicepresidenta de Nuevo Negocio de Cabify. “Tendría sentido para nosotros mantener un crecimiento por encima de ese averageo una vez que nos establezcamos”.

The directive recalls that the electronic commerce of supermarkets and food stores was growing around 38% annually before the pandemic pushed the sector with force.

The new service adds to the current offer of the company, which already offers diverse options of VTC and taxi, motorbikes, bicycles and electric scooters, as well as the option of carsharing, available in Madrid thanks to the collaboration with WiBLE. La firma, que tiene entre sus principales accionistas a Rakuten y Seaya Ventures, también cuenta con un servicio de paquetería, denominated Envíos.

“This new service expands the concept of what we know as multimobility. With the servicio de ´Súper´ evitamos desplaçãos a supermercados en coches particulares, que en muchas ocasions van occupado por una sola persona, y que son muy habituales en las ciudades. Además, la compra online mejora la eficiencia de los recursos disponibles, porque el reparto permisso agrupar diferentes pedidos y entregarlos following la mejor ruta”, adds Chávarri.

Luis Pérez del Val, Founder and CEO of Lola Market, assures, por su parte, that the collaboration with Cabify les va a permitir llegar a mucho más public. “Con esta integración podremos optimizar aún más los espuertos de nuestros Personal Shoppers”.

Glovo, which has also apostado por el reparto de comestibles a casa, announced in mid-September that it was buying a Lola Market in Spain Mercadão en Portugal. La compañía no hizo public the value of transactions, he said that both acquisitions reinforce the division of Q-commerce (quick electronic commerce), which is expected to reach a volume of transactions of 300 million euros at the end of this year and exceed 1,000 million in 2022 Según explicaron entonces, tanto Lola Market como Mercadão mantiten sus entities y operarán de forma independiente de Glovo.

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