Colombian startup that connects companies and clients through Whatsapp, collects $15 million in Serie A

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Treble.aithe startup that connects companies and their users through WhatsApp, has raised an investment of $15 million in a Series A round, with Tiger Global as the main investor, followed by names such as Twilio Ventures and FundersClub, as well as investors Angel Gokul Rajaram.

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The startup, which was born in 2019 and founded by Felipe Otalora, Sebastián Valencia, and Daniel Martínez, has automated since its launch until today, More than 70 million conversations between consumers and brands on WhatsAppattending and connecting through the use of artificial intelligence, to more than 260 companies throughout Latin America, as well as in diverse countries in Europe and even Asia.

With this investment, which follows another round of financing in 2019 with global investors like Y Combinator, essentially seeks to boost its product, accelerate its international expansion, and hire more high-level employees for all teams.

The startup has come to present a sustained growth, between 2021 and 2022 it grew 16 times its volumes and twelve times its turnover, además tiene un anual addressable revenue (TAM), of $60 million billions to explore, considering a market where the 5% of the 36 billion WhatsApp messages sent each year correspond to commercial messages.

Sus clients use su tecnologia disruptiva para incresar ventas, dar seguirio a leads y prestar un servicio más rápidobrindando a sus usuarios contenido personalized y relevante en los momentos claves de su día a día.

Among the companies that use Treble to scale their operations and offer excellent interactions to their clients, there are Latin American unicorns like Rappi and Brazilian e-commerce integrator Olist; además de empresas en rápida expansion como Trii, Conta Simples, Addi, Elenas y Escale.

“These resources will allow us to continue investing mainly in our product, increasing the number of integrations with other sales software and customer service, with the objective of reaching more than 10,000 clients in all continents in the next 3 years. To achieve this objective , we will follow reforzando nuestro ejecutivo team, attracting talent at a global level, as recently happened with the recruitment of Darragh Geoghegan as VP of Sales and Matteo Cera as COO”, digi Felipe Otaloraco-founder and president of

(Text published originally in the site Soy Emprendedor).


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