Freedom Finance appoints ex-Accountscore chief Emma Steeley as new CEO

Alternative Lending

Steeley joins Freedom Finance as its news CEO after overseeing the sale of Accountscore to Equifax last year.

Image source: Emma Steeley

Emma Steeley, the former CEO of Accountscore, will replace Brian Brodie as the new CEO of the digital lending marketplace Freedom Finance.

Steely was previously CEO of open banking fintech startup Accountscore from 2018 until its sale to Equifax in 2021. In total, she has over 16 years of working in senior roles in the consumer finance and fintech sector.

Brodie, who has been CEO of Freedom Finance since 2016, will now move into a new role, becoming its first chairman.

Pollen Street Capital recently completed a significant new investment in Freedom Finance to continue to develop the business’ embedded marketplace offering.

Freedom Finance currently has partnerships with over 100 companies powering matching consumers with credit, mortgages and other financial products.

Its embedded marketplace is being used by brands such as Argos, Asda, The Co-Op Bank, RAC, Very Group and others.

“The embedded finance revolution only increases the relevance of our services in today’s market. I am eager to build on Brian’s hard work and unlock Freedom Finance’s huge potential with his continued support, ”said Steeley.

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