(From left) Franz Jonathan G. de la Fuente, Students’ PR Congress chairman and National Reinsurance Corp. of the Philippines corporate communications, branding and special projects officer; Harold Geronimo, PRSP president and Megaworld Corporation vice president and head for Public Relations and Media Affairs; Manuel V. Pangilinan, Metro Pacific Investments Corporation chairman and president; and Cathy Yang, PR Congress chairman and PLDT-Smart first vice president and group head, Corporate Communications at “The Tipping Point,” the 2022 National PR Congress at The Peninsula Manila, Makati City. CONTRIBUTED PHOTO
LEADING public and private sector leaders have actively pledged to anchor their respective communication efforts on truth, innovation and progress amid a reopening economy at the successfully concluded “The Tipping Point,” the 2022 National Public Relations Congress last September 1 and 2 at The Peninsula Manila , Makati City.
“Our biggest challenge today is how to turn negative communication into positive communication. Stories that are inspiring, programs and campaigns that are uplifting — these are what we need today. Fellow communicators, we can be the light when things get dark. We are integral to this tipping point,” urged Harold Geronimo, APR, president of the Public Relations Society of the Philippines (PRSP), speaking to nearly 300 on-site delegates and over 1,000 student delegates who joined online.
Recognizing the vital role the public and private sectors both play in communication, Press Secretary Rose Beatrix “Trixie” Cruz-Angeles delivered the keynote message on behalf of President Ferdinand “Bongbong” Marcos Jr.
“The government is serious about fostering a renewed sense of unity in our society. Thus, it launched the One Messaging Policy, which aims to prevent disinformation, misinformation and malformation through close collaboration among agencies under the executive branch,” Cruz-Angeles said.
For more information, visit the event website or the PRSP Facebook page at www.facebook.com/PRSPofficial, or contact the PRSP Secretariat at [email protected]