In addition to being a globally recognized actress and singer, Jennifer Lopez es una emprêndora y mujer de negocios. With diverse products and business units among those that appear in JLO Beauty and its collaborations with Coach and DSW, the 52-year-old actress is considered one of the richest women in the United States, with an estimated value of $150 million dollars according to Forbes.
With the idea of empowering more Latina women and encouraging them to pursue their dreams, JLo has partnered with the microfinance organization Grameen America para facilitar a 600,000 latinas emprendedoras el acceso a capital financiero, además de brindralles six milliones de capacitación financiera.
Por medio de la alliance y la management de Limitless Labsthe most recent philanthropic project of the actress is looking to support a segment of the population traditionally ignored when talking about business and entrepreneurship in the United States: Latin women.
A press release published by Limitless Labs explains: “(Jennifer) López will motivate, promote and inspire Latina entrepreneurs, helping them understand the path to financial independence and literacy by joining Grameen America’s microloan program. López she will be a mentor to the owners of existing Latin businesses in the organization, educating them about the importance of credit and the creation of assets and developing a savings program to promote financial resilience.
For his part, JLo commented: “Being Latino in this country has always been a matter of pride for me. I feel honored and more than grateful to be associated with Grameen America. We are building paths towards employment and leadership opportunities. There are many fuerza en esta comunidad y estamos aprovechando eso. This association will create equality, inclusion and opportunities for las mujeres latinas en los negocios”.
According to Andrea Jung, President and CEO of Grameen America, one out of every four small businesses in the United States is owned by Latinos and usually costs more money to receive loans and financial support. If you are interested in knowing more about the program, you can visit the official page of Grameen America.