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Kiwibot, the Colombian delivery startup with robots is known for its fleet of more than 1,200 delivery robots, reaching more than 200,000 food deliveries in cities in the EU. Now the company arrives in Peru to develop a completely different initiative: publicidad con robots.
Si bien los retailistas pueden dirigirse e interactar con los clientse través de la virtualidad, las marcas han luchado durante mucho tiempo para medir y convertir el tráfico petonal. Advertising billboards, banners and outdoor screens are static, which has become a complacent way to capture people’s attention. On the one hand, people should approach or pass through the advertising walls to see an announcement, but also, advertising as it is has saturated the environment so much that people often don’t pay attention, at the point when you pass by. de forma recurring por un lugar incluso puedes olvidar por completo que allí hay una valla publicitaria.
According to the company, Kiwibot has the objective of changing the traditional and outdated forms of outdoor advertising in Peru and replacing them with an innovative and dynamic experience using its own autonomous robots.
“With our Kiwibots, we want to change that logic,” said David Rodríguez, director of strategy and business at Kiwibot. “The ads will go autonomously and securely, finding people on the way, interacting with them and thus increasing the number of impressions for engagement“.
El piloto se llevará cabo en el centro comercial Jockey Plaza de Lima
The place chosen for the first tests is the commercial center Jockey Plaza de Lima, where the Kiwibots will promote brands and interact with customers to transform the customer experience, increase sales and lead the future of intelligent retail commerce, says the company.
After the pilot, Kiwibot aims to expand to other cities and public places such as airports, commercial fairs, stadiums, festivals, metro stations and other areas of high traffic.
Without doubt, robots are a novelty in Latin America that generates much curiosity in people. In recognition of this, Kiwibot’s robots are designed to look adorable and promote a good relationship between citizens and robots.
The novelty of the interaction represents an important opportunity for advertisers who are struggling to measure the impact and ROI of their offline marketing efforts.
With the technology that Kiwibot is developing, advertisers will not only get better engagement, but they will also be able to receive important data to measure the performance of the campaign. This will include the number of people who interacted with the announcement, the impressions achieved and the conversions and sales generated.
La publicidad exterior es cualquier publicidad a las personas están expuestas fuera de internet or fuera su hogar, y es una de las forms of publicidad más antiguas del mundo. Si bien estos anuncios han existido durante varias decadas, ahora se están volviendo more relevant than ever, gracias a las nuevas tecnologías, que son mucha más capas de captura la atención de los clientes. This has resulted in the projection that global spending on outdoor advertising will rise to USD $42,400 million by the end of 2024.
En lugar de esto, se espera que muchas otras empresas de robotica sigan al segmento pionero de Kiwibot. One of them is Cheetah Mobile, an AI-powered robotics company that has implemented more than 7,000 robots in nearly 1,000 shopping centers in China to recommend brands, tiendas, products and discounts relevant to clients.
Another robotics company that immerses itself in advertising is Refraction AI, which is associated with the digital advertising platform SKOOP to convert its delivery robots into digital advertising walls.
El crecimiento de la publicity exterior con robots no se decelerará in el corto plazo, especially porque las vallas publicitarias only han sido accesible para las grandes empresas. Sin embargo, this new form of advertising will allow smaller local Peruvian brands to reach a larger audience, achieve higher levels of interactivity and create brand awareness in a completely different way.
(Texto publicado orginalmente en SocialGeek).