Netflix seeks to captivate young generations through video games, although few know the service

In addition to films and television series, now Netflix ofrece a sus subscriptores diversos juegos que pueden ser descargados y jugados en dispositivos mobiles. Los subscribers pueden descargar sin costo los juegos y acceder a ellos utilizando la cuenta que usa para entrar al servicio. Until now, this service of the streaming giant has gone almost unnoticed.

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Well, let’s compare it with the streaming figures of the diverse titles that the giant created by Reed Hastings in 1987. According to a note published by CNBC, the platform currently offers a total of 24 different games in the App Store and Google Play that have been downloaded 23.3 million times worldwide. The games started appearing in November of last year and seek to keep younger users (Generation Z and some Millennials) engaged in the platform where new seasons of the series appear that keep them entertained (someone said Stranger Things?).

According to the online data analysis app, Apptopiathe Netflix games count with an average of 1.7 million daily users, which represents 0.76% of the users subscribed to the service (a total of 221 million).

Although in principle the video game companies were not seen as frontal competitors of Netflix, in July 2021 in a letter sent to the shareholders of the company, Epic Games y TikTok fueron descritos como compañías que compiten por la atención de los usuarios alredero del mundo.

Netflix has declared that it is still learning around the world gaming y que poco poco irra comunicando la existencia de los videojuegos dentro de la application de la que muchos de nosotros no estamos ni siquiera enterados.

In theory, by the end of 2022, there will be 50 titles that can be played by Netflix subscribers. Among the games that have already been released are found: Stranger Things 1984, Stranger Things 3: El juego y Arcanium: Rise of Akhan.

If you are interested in knowing more about the service, you can enter this league.

A few days ago, it was announced that TikTok has also added minigames to the application in order to attract a greater number of young fans of gaming.


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