New research highlights “significant link” between digital investment and business success

London based digital experience management specialist Lakeside Software has published new research linking organizations’ ability to deliver an optimal digital experience for their employees with overall business success.

In particular, it highlights the “significant link” between organizations with a focus on digital employee experience (DEX) and the effectiveness with which IT can support productive employees. The research appears in Lakeside’s new Digital Experience Guide: 7 Qualities of Digital Employee Experience Leadership.

The guide is the first industry report to gather input from organizations at every stage of DEX maturity and outline the specific benefits that DEX leaders enjoy over less proficient organizations. It is based on an extensive global survey of 600 executives, IT leaders, and employees.

Highlights from the guide include:

  • DEX reduces downtime and improves performance of workplace technology. Employees of organizations with high DEX maturity see 75 percent less downtime per week on average (30 minutes) compared to those employed by organizations with low levels of DEX maturity (128 minutes).
  • Organizations that lead in DEX are better at meeting the needs of workforces. More than half of employees say digital experience is an important or very important factor when deciding whether to stay with their current employer (54 per cent) or when considering a future employer (61 per cent). 36 percent of employees also say they have considered leaving their employers due to poor DEX experience, and 14 percent already have.
  • The right digital experience is critical for supporting hybrid work. On average, 60 percent of employees consider workplace technology to be essential to their success. This is particularly evident among employees in the technology (83 per cent) industries where hybrid and remote work is widespread.

David Keil, CEO of Lakeside Software, commented: “Leading organizations see digital employee experience as a competitive advantage that powers the entire enterprise, ensuring customer and employee success to the benefit of the bottom line.

“Our research shows that leading organizations are seeing greater returns from IT initiatives that are focused on the employee experience and conversely organizations that do not prioritize DEX are falling even further behind.”

By Matthew Neville – Correspondent, Bdaily

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