Ogilvy has unified the leadership of all operations in the country under one banner called Ogilvy Canada. Ogilvy Quebec City, Ogilvy Montreal and Ogilvy Toronto will now be led by a single national executive team comprised of leaders from each office.
The agency’s new operating model enables Ogilvy Canada to utilize its range of capabilities and talent from each office into one united entity across the country to ensure clients receive access to all of Ogilvy’s best resources.
Under the leadership of Marie-Lise Campeau, president of Ogilvy Canada, the agency will streamline its processes to augment collaboration between the offices for what it calls “Borderless Creativity.” Campeau will report to Arthur Fleischmanngroup CEO of Ogilvy Canada, and country manager for WPP.
Ogilvy Canada’s new national executive leadership team includes: Tom Kennychief strategy officer; Sandie Rotgémanaging director, business and experience strategy; Meg Farquharchief creative officer; Gavin Drummondchief creative officer, Quebec; Audrey Hasdenteufelmanaging director, clients and operations, Quebec; Katherine Palumbomanaging director, business operations; Anchie Contractormanaging director, client service; Sandy Truffenmanaging director – North America TD; Stephanie Laurinevp finance; Lorie Manley, director of human resources; and David Lalancettegroup director, business innovation and transformation.
“Centralizing our operation in Canada enables us to overcome geographical limitations and improve collaboration between our teams, enabling our clients to easily access our wealth of diverse talent in the country and the network and tap into their creative potential,” Campeau said in a statement. “The last two years have shown us how effective technology is in bringing our people together without the need to expand physical infrastructure, enabling us to invest more in talent development. We’re excited about the possibilities this evolution holds and we think this new way forward will interest more talent in working with Ogilvy. ”
Ogilvy’s Borderless Creativity approach has been in operation over the past two years, with integrated teams from the Montreal and Toronto offices successfully servicing clients such as Invest in Canada, Aldo, Unilever, Mondelez, Kimberly-Clark and TD. The unification also lets Ogilvy Canada employees work from both home and office.
Over the past year, Ogilvy Canada has brought in several new clients, including Absolut, Aldo, JP Wiser, TCS, Kahlúa, and TD Bank.
Ogilvy Health will continue to operate under the leadership of Nadine Lafond, president, while john st. will remain a distinct agency brand and entity under the leadership of Stephanie Hurst.