A Google-commissioned survey of Irish businesses shows 61 per cent of SMEs say that digital skills are essential in future proofing their business.
he results of the survey were revealed at a ‘You’re the Business’ event held in Google’s EMEA HQ, Dublin, which was attended by members of the Local Enterprise Office in Wicklow.
The new survey was commissioned by Google Ireland and conducted by Amárach and found that almost three quarters (72 per cent) of SME’s surveyed. said that surviving the current period of economic uncertainty is a key priority over the next 12 months, while 71 percent are prioritizing revenue and profit growth. In addition, the rising costs of doing business is a key concern for 63 percent of SMEs in the year ahead.
Despite this economic uncertainty and concern around rising costs, businesses recognize the impact that investing in digitalisation can have on managing costs and supporting growth. Almost half (48 per cent) of SMEs stated that digital skills and tools allow them to operate more cost effectively while 60 per cent use them to connect with customers and 46 per cent say it opens up new markets for their business. Further demonstrating the value of digital, 61 percent of those surveyed stated that digital skills are essential to future proofing their business.
You’re the Business is a digital platform offering Irish SMEs access to free live and on-demand training sessions, geared towards supporting companies at all stages of their digitalisation journey. In addition, ten participants that demonstrate a commitment to digital will be awarded with a suite of customized supports, including mentorship and ad funding.