What Makes Persuasive Web Copy Work?

Opinions expressed by Entrepreneur contributors are their own. Whatever kind of company you have, and whatever you’re selling, you need persuasive web copy if you want to be successful. The copy on your website is going to inform, entertain and hopefully motivate your users to take action — that is, as long as it’s persuasive … Read more

The 15 most-common persuasion mistakes – Business leadership

Michelle Bowden Michelle Bowden is an authority on presentation & persuasion in business. She is a CSP (the highest designation for speakers in the world), creator of the Persuasion Smart Profile, a world-first psychological assessment that reports on your persuasiveness at work. As workers across the country slowly head back to the office, many of … Read more

Why Good Content Matters for Your Marketing Strategy

Opinions expressed by Entrepreneur contributors are their own. Franchise marketing has many moving parts, including SEO, paid search, social media and much more. But one of the most important, if not the most important, aspects of a well-developed digital marketing strategy is content — the stuff you write and share to tell and sell your … Read more

5 Reasons SEO Will Change Your Startup

Opinions expressed by Entrepreneur contributors are their own. The fact that you are reading this online and not in the form of a letter delivered to you proves why digital marketing is thriving in today’s world. Nowadays, building a solid online presence for your company is as important as running the company itself. The online … Read more

4 Key Reasons Your B2B Startup Needs Content Marketing

Opinions expressed by Entrepreneur contributors are their own. You’ve probably heard this phrase ad nauseum: “No one ever got fired for buying from IBM.” It speaks to one of the biggest challenges for most startups: Winning the trust that comes with having an established, recognized brand. If this describes you, content marketing can help. In … Read more

Are You Creating Content for Human Consumption? Let’s Find Out.

Opinions expressed by Entrepreneur contributors are their own. Once someone gets a taste of what you create, are they hungry for more? Creating and consuming great content is no different than creating and consuming a delicious, healthy meal. They both have a direct impact on our mental and physical health. Creators, like chefs, must understand … Read more

Want Your Website to Stand Out? Use Content Delivery Networks

Opinions expressed by Entrepreneur contributors are their own. If you have ever considered using a Content Delivery Network (CDN) for your website, you’ve probably encountered the question of their impact on organic search rankings. Some people are convinced storing a copy of your website on an external server is bad for organic search rankings, while … Read more

What’s next for HubSpot? Let’s do The Hustle!

HubSpot acquired The Hustle, a digital media startup with a daily email to over 1.5 million subscribers, in February of 2021. However, if you look at Hustle’s website, it’s not evident that it has been under the ownership of the marketing, sales, and customer support platform provider for almost a year now. But there is … Read more