Podcast: The Influence Economy | The Drum

Influencers are big business. They’re increasingly recognized as genuine change-makers by mainstream media, and they collectively make up one of the fastest-growing marketing channels. The industry around them is increasingly specialized and wide-ranging. From a panel reflecting the breadth of that industry, we’ll ask: what are the most exciting corners of that industry right now, … Read more

How this entrepreneur who wanted to invest in an influencer marketing company ended up launching one

Influencer Sneha Kapoor saw her Instagram page gaining nearly 60,000 followers within three years of its launch. While she worked with several agencies, her biggest challenge wasn’t coming up with creative content; it was finding recurring sponsorships, tracking payments, and dealing with short timelines. In October last year, Sneha found Wobb, a Gurugram-based startup that … Read more

Four profitable internet business ideas

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Virtual marketing continues to expand. More and more people who want to start a business are turning to the Internet to sell their products and services. If you want … Read more

College student confesses on TikTok that she did not leave a tip and her video goes viral

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. A student from the Universidad Iberoamericana one of the most important private universities in Mexico, uploaded a confession to her TikTok account that has gone viral: she did not leave a tip when paying for the food … Read more