How Blogs Can Help Small Business’s Grow

Opinions expressed by Entrepreneur contributors are their own. Research shows that 20% of startup businesses close up in their first year of operation. The businesses that do survive that first year find it difficult to stay afloat, and 65% end up shutting down within 10 years. One of the main reasons cited was poor marketing. … Read more

Stocks Shoot Higher. Powell Couldn’t Scare Markets This Time.

Text size David L. Nemec / New York Stock Exchange The stock market gained Thursday as Federal Reserve Chairman Jerome Powell tested before Congress for a second day. Nothing he has got scared the market — for now. The Dow Jones Industrial Average gained 195 points, or 0.6%, while the S&P 500 rose 1% and … Read more

How to Drive a Better Customer Experience in Today’s Overcrowded, Experience-Driven World

The experience economy has infiltrated every industry — from online shopping to healthcare, consumers expect a highly interactive, personalized experience in almost every interaction. And when your business doesn’t deliver, consumers flock to the competition. Shutterstock Join us in this free webinar as we discuss actionable tips and best practices to deliver a better customer … Read more

7 Social Media Mistakes Every Brand Should Avoid

Opinions expressed by Entrepreneur contributors are their own. Depending on how you use it, social media can either be a digital marketing darling – one that consistently cultivates brand sentiment and strong emotional connections among your customers – or a resource-draining wasteland, positioning your business as out of touch or, even worse, a pariah to … Read more

What Is a Content Strategy and Why Do I Need It?

Opinions expressed by Entrepreneur contributors are their own. Businesses on all fronts, irrespective of the industry, are headed for a steady climb to adapt to new times and stay afloat. While different businesses have utilized many methods and techniques, content marketing has rapidly become a more powerful tool to achieve this objective. According to Demand … Read more

13 businesses reach semifinals for Frederick County SHE Pitch | Economy & business

An upscale bartending service, a pop-up bakery, a natural wellness company, and an addiction treatment center are among the 13 businesses advancing in a “Shark Tank” -style pitch competition. Now in its second year, SHE (Strength, Heart and Equality) Pitch is organized by the Frederick County Chamber of Commerce to bring together female entrepreneurs. The … Read more

Inconsistency is a Content Marketing Poison, But It Doesn’t Have to Be

Opinions expressed by Entrepreneur contributors are their own. You’ve got great writers. You have a reputable brand. You spend time, money and effort on your content strategy. So why aren’t all those efforts paying off? There are many reasons why content marketing strategies fail to see a positive return on investment (ROI). But one of … Read more

‘People are still spending money. Most people who want a job, have a job ‘: Small-business owners worry about a recession, but most still feel confident they will survive one. Here’s why

Small business owners say they have one more item to add to their list of worries: recession. More than four in five small business leaders say they worry that a recession will hit the economy soon and it will impact their businesses, according to a new survey by online business-banking platform Kabbage, a checking-account service … Read more

5 Ways to Use Texting to Grow Your Sales and Marketing

Opinions expressed by Entrepreneur contributors are their own. You need customers’ attention, and text messaging is one of the best ways to get it. Most texts are read instantly, and typical response times are within a couple of minutes. No other channel has that kind of consistent engagement. Once you have customers’ attention, you can … Read more

How Success Happened for Selina Sykes and Laura Fruitman, CEO and CMO of The Uncovery

Opinions expressed by Entrepreneur contributors are their own. Innovation has always been at the heart of Unilever, from successfully re-inventing soap in the late 19th century to pioneering sustainable living today. Their current innovation agenda is fueled in part by a strong ecosystem of groundbreaking programs that explore growth opportunities beyond their existing portfolio, like … Read more