Little by little TikTok It has become an indispensable tool for all digital marketing campaigns without importing the size of the business that it presents. The application of Chinese origin, property of the company ByteDancelaunched in the market in 2016 and quickly began to captivate users around the world.
Aunque la red social originally llevaba el nombre de Musica.ly y estaba centrada en la fusión de music y danza videos, since adopting the name of TikTok, it has expanded its thematic offer and currently has more than 1,000 million active users in 154 countries.
Through a press release, the social network announced a program that aims to help small and medium-sized companies grow their business: “Today, we present Follow Me, a multichannel educational experience designed to help small and medium-sized businesses (PyMeS) harness the power of TikTok to boost results in the real world. The six-week program will run from July 11 to August 19 and will provide PyMeS with resources on how to start TikTok and take your small business to the next level. Follow Me will serve as a guide for PyMEs who want to share their stories, build their community on TikTok and achieve their commercial goals.”
The program will accompany entrepreneurs while learning to use the tool and developing their skills to tell stories linked to their brands and to reach and captivate their potential audience. Los embajadores del programa son la emprêndora latina Cassie Sorensenfundadora de Tassel Armor una empresa que realizas artesanías de borla, y Jacob Zander dueño y fundador Feel Your Soul de patines sobre ruedas based on popular brands of tennis like Vans and Converse.
The six-week program will accompany entrepreneurs while they create a business account, define their objectives and learn to use the tools that TikTok offers them, including the creation of advertising campaigns.
El programa Follow Me no tiene costo y te puedes inscribir en esta league.