versus equilibre entre enseignes historiques, le luxe et le lifestyle

Parmi les ouvertures attendues chez Accor en 2022, le Raffles Boston Back Bay. (c) Binyan Studios

The critique of sanitaire n’a pas, loin de la, entamé les perspectives de croissance des grands groupes hôteliers. Accept the first 288 hotels around the world, for 41,000 new chambers. Soit une croissance nette de 3% en 2021, poses for the group of French groups with more than 5 300 hotels and 778 000 chambers, which are accommodated in the sixth world. View the concordance of the Marriott, Hilton, IHG and consorts, Accommodate the souligners and the hotel complex comprises more and more features and signatures on the princess marchés history.

In Europe and its subcontinent, Accorally enumerated the signature of 153 new hotels (+20% by report for 2020), tandis quand in China, the rhythm of croissance is encrypted plus live (+39%) with 350 hotels and development courtyards for 520 hotel accommodations and exploitation. It will also be the only place in China where the premier destination will be located in the new lighthouse of Accor, the Emblems Collection, from the Guiyang Art Center Hotel in the province of Guizhou, dont overstate the attendance. in fin d’année. Avec des ouvertures phares comme celle du Banyan Tree Doha La Cigale Mushaireb l’an dernier ou de luxueux Raffles et Fairmont attendus cette année au Qatar, the region India, Middle East, Africa and Turkey entretient to the dynamique of the development of the français group.

Avec d’autres development developments include Sofitel Barcelona Skipper and Shanghai North Bund, Pullman Orchard Singapore, Novotel Mexico City Insurgentes, Novotel Liverpool Paddington Village, Accommodate more than 300 new hotels and resorts in 2022. « If we have been exposed to a rhythm of croissance encore plus we have already found some of the fictional expressions recommended by the signature of new hotels, or rhyme d’un par jour », a déclaré Agnès Roquefort, directrice générale en charge du development, Accor. The “pipeline”, the number of hotels and projects, has a total of more than 1,200 tables and 214 000 chambers supplémentaires, the most popular nounaux annals by Marriott or Hilton that comprise a total of over 500 000 chambres in leurs cartons.

Dans le cadre de ce development, Accor s’oriente vers a plus grand equilibre between the economics and economics of the game, it continues to generate more plus importers volumes, and the segments luxe et ha de de games that represent a certain percentage of 40% des ouvertures products. The group’s portfolio, the game is more divisive of the secrecy of the sec. le lancement de deux marques de luxe : l’Emblems Collection et Orient Express, dont les les dets sont attendus à Rome et en Arabie Saoudite. In parallel, Accoralize the expansion of Fairmont et Raffles, the mainstay of the four dohae in Doha, as far as Macao, in Boston and beyond in London, for one of the most popular tourist attractions. The review of the luxury hotel of the International Bureau of Law, located at the time of Winston Churchill.

Le Grand Hotel de la Minerve, premier hotel Orient Express attendant in Rome.
Le Grand Hotel de la Minerve, premier hotel Orient Express attendant in Rome.

Mais surtout, the French group at the hotel lifestyle son nouveau fer de lance, matérialisé par la constitution l’année dernière du groupe Ennismore, une joint-venture dont Accor détient une participation majoritaire. « The lifestyle is one of the segments of the hotel industry that has the potential for more rapids, and the more constructive the status quo for a more acclaimed business“, Said Gaurav Bhushan, co-PDG d’Ennismore. Avec 90 proposals for exploitation and more than 160 for development issues, the group will be able to triple the number of contemporary hotels in 2023, which, of course, restaurants and bars attractifs for the client locale comme pour les voyageurs, ont I have a great deal of resilience face in the impact of the pandemic.

Sur les 14 enseignes qu’englobe Ennismore, 2022 verra certaines ouvertures marquantes, notamment à Paris live in Maison Delano Paris, le So / Paris et un Mama Shelter just out of the La Défense division. The next, The Hoxton, located three territories in Barcelona, ​​London and Brussels, and the 25hours attendance at Copenhague. Hors d’urope, the SLS marquee is the only place in the Puerto Madero area of ​​Buenos Aires, and the international Mondrian center in Singapore and in the Duxton Hill quarry.

La France and Europe in South Africa, have a special priority for Accor

The leader of the European hotel hotel, Accor continue to renovate its offer on the mainstream clusters, in France and South Europe, in the region of republics, with 1,914 hotels, plus a group of international group international franchans. « Avec A hotel has been set for 20 daysnow voyons combien the group to resume the group of the force of the marques, tous segments confondus, dont 53 hotel signals plus 4 600 chambers sur les seuls segments economics and millions of games“, Said Maud Bailly, the official guide of Accor for Southern Europe.

En 2022, Accor a toujours de nombreux projects for ses marques phares as Novotel, Mercure and ibis in Southern Europe, all of the innovative brands of the game are located in the region of Mövenpick and Swissôtel. Avec son positionnement dans l’air du temps, axé sur les impacts environnementaux et sociétaux et l’économie circulaire, une autre enseigne est en pleine croissance en France et en Europe du Sud: la marque économque greet. « As many as 15 signatures in 2021 and 10 highlights in 2022, greet the participant with a conviction forte: the hotel’s durable and responsive hotel, or not«, A souligné Maud Bailly.

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